— PROJECT NAME
DereClub
— SKILLS
Art Direction
Illustration
Branding
Web Design
Social Media
In 2018, I launched my own streetwear brand called DereClub (pronounced deh-ray). DereClub’s community lived within the intersection of anime and the car scene, which since has seen massive growth and popularity. Decals were DereClub’s bread and butter, but it also produced t-shirts, air fresheners, pins, and more, turning a profit in only the second year. Though mostly online, DereClub also had an artist ally booth.
After 2020, I made the hard decision to close DereClub’s doors because of burnout and feeling tethered to the algorithm, but a part of me will always feel protective and passionate about DereClub, and hope to one day reignite it.
